Understanding the Basics of the Stock Market: A Guide to Buying, Selling, and Types of Stocks
- Gifted Gabber

- Jul 6, 2025
- 4 min read
Investing in the stock market can seem overwhelming, especially if you're just starting. However, with a solid grasp of how buying and selling stocks functions, along with insights into the different types of stocks available, you can confidently take your first steps into investing. This guide will break down essential stock trading concepts and offer valuable insights that will assist you in making informed decisions on your investment journey.
What Is the Stock Market?
The stock market serves as a marketplace where investors buy and sell shares of publicly traded companies. When you purchase stock, you’re essentially buying a small ownership stake in that company. This ownership can lead to profits if the company performs well.
There are several major exchanges where stocks are traded, with the New York Stock Exchange (NYSE) and the Nasdaq being the most well-known. In 2022, the NYSE had a market capitalization of about $28 trillion, highlighting its significance. Stock prices fluctuate based on supply and demand, meaning a stock's value can change quickly as investors buy and sell.
Buying and Selling Stocks
How to Buy Stocks
Purchasing stocks involves a clear process that includes several steps:
Choose a Brokerage: The first step is selecting a brokerage firm. You can choose between traditional brokerages, like Charles Schwab and Fidelity, or online platforms such as Robinhood and E*TRADE. In 2020, approximately 10% of U.S. adults were reported to be investing through online stock trading platforms.
Build Your Portfolio: After setting up your brokerage account, it’s time to research and choose stocks. For example, consider investing $1,000 and spreading it across several types of stocks, such as 50% in growth stocks and 50% in dividend stocks. Diversifying your investments minimizes risk.
Place an Order: Choose the type of order to place based on your strategy. A market order buys stock at the current market price, while a limit order lets you set the highest price you're willing to pay.
Monitor Your Investments: Keeping a close watch on your stocks and market developments aids in making timely decisions on when to buy, hold, or sell based on performance.
How to Sell Stocks
Knowing when and how to sell stocks is just as crucial as buying them. Here’s how to go about it:
Decide When to Sell: Consider your goals before selling. For instance, if you bought a stock at $50 and it has risen to $75, it might be wise to sell to lock in profits. In fact, knowing that about 55% of investors reported having sold stocks for profit in previous years shows how common this practice is.
Place a Sell Order: Similar to buying, you can select a market order to sell at the current price or a limit order if you want to sell only when the stock attains a certain value.
Understand Timing: The market is unpredictable, and selling during a high market can maximize your gains. For instance, consider selling when the stock market index rises by 10% or more over a short period.
Tip: Have a clear strategy for both buying and selling. This approach can keep your investment journey on track and reduce emotional decision-making.
Different Types of Stocks
Knowing the various types of stocks can enhance your investment choices. Here are some common stock types:
Common Stocks
Common stocks signify ownership in a company and typically come with voting rights. For instance, if you own 1% of a tech company with a market cap of $100 million, you effectively have a say in corporate matters proportional to your ownership. These stocks may offer dividends, representing a share of the company’s profit. Despite being volatile, common stocks can offer significant returns over time.
Preferred Stocks
Preferred stocks differ from common stocks as they usually lack voting rights but provide higher claims on assets and earnings. Stockholders of preferred shares receive dividends before common stockholders and may see less volatility in their investments. Companies like Coca-Cola often issue preferred stocks as a more stable investment option.
Growth Stocks
Growth stocks are shares from companies expected to grow faster than the market average. These businesses often reinvest their earnings instead of paying dividends. A classic example is Amazon, which has seen its stock price rise by over 2,000% over the past decade as it reinvested in growth. Investors are attracted to growth stocks for their potential high returns, even if they come with higher risks.
Value Stocks
Value stocks represent companies believed to be undervalued based on fundamental metrics, typically indicated by low price-to-earnings (P/E) ratios. For instance, a company with a P/E ratio of 10 may be considered an undervalued opportunity, and investors often buy these stocks with the expectation that their true value will rise in the long run.
Dividend Stocks
Dividend stocks are shares in companies that regularly distribute earnings back to shareholders as dividends. These companies usually have a solid financial foundation. An example is Procter & Gamble, which has consistently increased its dividend for over 60 years. Such stocks can provide a steady income stream, making them attractive for retirees looking for passive income.
Final Thoughts on Investing
Grasping the fundamentals of the stock market—how to buy and sell stocks, along with the various types available—will empower you as an investor. While it might seem intimidating at first, breaking down the process into manageable steps allows you to navigate your choices with greater ease.
Remember to keep learning and stay updated on market trends. Adjust your strategy as necessary, and over time, your skill in navigating the stock market can lead to valuable opportunities for wealth building.

As you advance in your investment journey, explore different resources and communities. Gaining knowledge and sharing experiences can enhance your investment strategies, making your time in the stock market both profitable and rewarding. Happy investing!



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